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Amethyst

Group

Advisory

Privacy Policy

​

Effective Date: 25th November 2024

Amethyst Group Advisory ("we," "us," or "our") is committed to protecting your personal data and respecting your privacy. This policy outlines how we collect, use, and protect information about you when you visit our website www.amethystga.com or use our services.

 

1. Information We Collect

We may collect and process the following types of personal data:

  • Contact Information: Name, email address, phone number, and other details provided through forms.

  • Technical Data: IP address, browser type, operating system, and browsing behavior on our site.

  • Communication Data: Information from emails or other correspondence.

  • Marketing Preferences: Information about your preferences for receiving marketing communications.

 

2. How We Use Your Information

We use your personal data for the following purposes:

  1. To provide and improve our services and website.

  2. To communicate with you regarding inquiries or services you request.

  3. To comply with legal obligations or protect our legal rights.

  4. To send you marketing materials, if you have opted in to receive them.

We process your personal data based on:

  • Your consent (where required);

  • The performance of a contract;

  • Compliance with legal obligations; or

  • Legitimate interests, provided they do not override your fundamental rights.

 

3. How We Share Your Data

We do not sell your personal data. We may share your data with:

  • Service providers who process data on our behalf (e.g., hosting providers, email marketing tools).

  • Regulatory authorities or law enforcement if required by law.

  • Third parties involved in corporate transactions such as mergers or acquisitions.

 

4. Your Rights

Under the UK GDPR, you have the following rights:

  • Access: Request access to your personal data.

  • Correction: Request correction of inaccurate or incomplete data.

  • Erasure: Request deletion of your data ("right to be forgotten").

  • Restriction: Request restriction of processing under certain circumstances.

  • Data Portability: Request your data in a machine-readable format.

  • Objection: Object to data processing based on legitimate interests or direct marketing.

To exercise your rights, please contact us at info@amethystga.com.

 

5. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse.

 

6. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy or as required by law.

 

7. Cookies

We use cookies to enhance your browsing experience. For detailed information, refer to our Cookie Policy.

 

8. Contact Us

If you have any questions about this privacy policy or how your data is processed, contact us at:

Email: info@amethystga.com
 

9. Updates to This Policy

We may update this privacy policy periodically. The latest version will always be available on this page, and we encourage you to review it regularly.

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